Since 1985, DEERHUNTER has been at the forefront of hunting apparel, driven by a passion for innovation, performance, and tradition. Every step in our journey reflects a deep commitment to hunters and the natural world. From crafting iconic gear to embracing modern advancements, our legacy is built on meeting the needs of those who seek adventure in the wild. Explore the milestones that define DEERHUNTER’s story - a heritage of excellence shaped by hunters, for hunters.
THE LEGACY
Our passion for hunting and the outdoors is who we are. It’s a journey that began in 1927 when the Engel family founded the F. ENGEL clothing company – a family-led business focused on functional clothing. F. ENGEL’s constant ambition to innovate within clothing enabled the functionality that has been at the core of the company ever since. It was Carl D. Engel, who in 1985 turned his passion for outdoor life into a business, establishing Deerhunter. Through F. ENGEL, this keen huntsman understood how clothing could be made functional for the toughest workplaces. This laid the foundation for developing functional clothing for hunters.
A Heritage Built on Passion and Performance
Hunting and nature is part of us. It’s who we are.
THE PASSION
From a legacy of innovation and with decades of experience, Deerhunter is a functional clothing brand designed for people who never compromise when it comes to quality and their performance. Outdoors we’re in our element – adapting, pausing or in pursuit. With innovation that drives functionality, Deerhunter clothing is made for the hunt you’re on.
THE INSIGHT
Our expertise in functional textiles and passion for outdoor living runs deep. We’re hunters like you, out there putting Deerhunter to the test. With authentic, first-hand knowledge of what it takes to succeed in the wilderness, we create clothing that is valued by hunters and adventurers alike. In pouring rain and freezing temperatures, on the move or standing still – Deerhunter guarantees optimal functionality and performance in all weather conditions.
THE BUSINESS
Now run by fourth generation owners and brothers, Lars, and John Engel, innovation and functionality are still Deerhunter’s no.1 priority. As a part of the Danish design tradition, we prioritise function and simplicity above all. That’s how Deerhunter lives up to your expectations and the demands of the outdoors. For us, a step forward is developing another new feature in our clothing that optimizes your hunting experience and performance. Every detail has a purpose.
SEASONAL HUNTING CLOTHING
The changing seasons place new demands on hunting clothing. Here’s our recommendations for the new season.